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This season we're making room in our closet for all shades of purple. Lilac, plum, violet, whatever your preferred shade may be, they’re the hottest colors this spring, and of course we’ve got them in our SS 2018 collection.

To back our forecast, global color trend forecasters Pantone recently announced their color of the year, a shade named Ultra Violet. The color draws on references from mysticism, meditation and mindfulness. All of which makes total sense since the color does ooze confidence and mysticism. Just think about who donned purple outfits, David Bowie, Jimi Hendrix and Prince.

Speaking of Prince, Pantone decided to pay tribute to him last year by creating a purple color named Love Symbol #2 — Prince’s stage name.

Before being this season's it color, purple used to be a royal color. In the Byzantine Empire, purple was a revered color because it was difficult to produce. This meant that clothes in the exclusive shade were exorbitantly expensive and reserved only for the royal class. Thankfully. that isn't the case today.

All this purple talk has us longing for spring which we predict will be a blossoming spring with a 100 percent chance of Purple Reign.


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