What is Lexington doing to address that issue?
We work actively to reduce the number of returns, and we choose environmentally sustainable packaging and transportation materials. The goal for 2020 is to continue to reduce the return rate to less than 10%. We’re doing this by, first, improving our communication about the products on the website. This will help customers understand what they’re getting. Secondly, we’re analyzing customer feedback and data and adapting accordingly.
Another way we’re trying to reduce the climate impact of online shopping is by advising customers to return goods in stores, instead of sending them back whenever possible. We also offer our e-commerce customers shipping options that allow them to make informed choices to reduce climate impact.
But that’s not all. Our policy is to never fly goods. That has always been our policy when it comes to transporting products from suppliers. It is in the most extreme cases that we have flown in goods, but we always look at other solutions, such as trains, before we choose flights.
All of these actions should help us tackle the packaging issue that comes with the increase in online shopping.