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Organic Cotton
As you browse our stores for your next new shirt, towel or pajamas, you might notice acronyms like OEKO-TEX or GOTS. These acronyms guarantee that your next purchase is certified earth-friendly, created in materials such as organic cotton. But why organic cotton?

Organic cotton is extracted from non-genetically modified plants and grown without the use of any synthetic agricultural chemicals such as fertilizers and pesticides. Its production promotes safe work and better livelihoods while reducing our environmental footprint and enhancing biodiversity. Investing in an organic-cotton shirt also means investing in water conservation, cleaner air and healthy soil. According to aboutorganiccotton.org, most organic cotton grows on rain-fed farms. This translates to 91% lower water usage than that of conventional cotton.

Couple that with our modern-meets-classic designs, and you’ve got long-lasting, guilt-free products such as the ones below.
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